Characteristics and management issues
Sailing participants (including dinghy sailors) are fairly
evenly spread between male and female. 40% of participants are
15-24 years old, 30% are 25-44 and 30% are over 45.
Sailing participants tend to be aware of marine
Participants are likely to be receptive to
environmental information and keen to encourage responsibility
in other boat users.
Participants are likely to be associated with
local clubs and/or the national representative organisation
of the activity, the Royal Yachting Association. All participants
will at some point deal directly with the marine industry (e.g.
chandlers, equipment suppliers etc.).
Voluntary management measures and education
programmes developed in conjunction with clubs and the industry
will reach a high proportion of participants and have been shown
to be successful.
If byelaws are necessary, the involvement of
local clubs and industry is essential to ensure the transfer
of information to the end user and to aid with enforcement of
the regulation. Byelaws are location specific and strategies
for providing information should reflect this.
This activity tends to be family orientated
with 72% of participants taking part with family members.
Information targeted at children, as well as
encouraging responsibility from an early age, may also reach
their boating parents
Tuition is often undertaken to gain the general
skills required for the activity.
Environmental information provided by trainers
is likely to be effective in reaching target audience
Generally, all but the smallest boats will
require slipways or moorings for water access.
Known access points to the water can be good
locations for promoting environmental information.
Programmes developed in conjunction with marina
operators are an effective method of targeting berth holders.
Main targeted publications for this activity
are Yachting Monthly, Yachting World, Yachts and Yachting and
RYA Magazine with circulations
of 41,400, 31,500, 45,000 and 86,000 respectively. Sailing Today
and Practical Boat Owner are also popular publications within
the sailing fraternity.
Education programmes run in conjunction with
user magazines can raise awareness of marine environmental issues
and management schemes.