Characteristics and management issues
This activity has a wide range of participants,
with young to middle-aged men and women taking part.
Tuition is necessary to gain the skills required
for the activity. A number of representative bodies offer appropriate
diving tuition, including, the British Sub Aqua Club (BSAC),
the Professional Association of Diving Instructors (PADI) and
the Sub Aqua Association.
Environmental information provided by trainers
is likely to be effective in reaching target audience.
This group is likely to be associated with
clubs or national bodies, particularly in the novice stages
of the activity. Once the participant has gained the level of
‘sport diver’ there can be a migration away from clubs to informal
participation with friends or family.
Voluntary codes of practice and education programmes
which are run through local or national representative clubs,
and in conjunction with equipment suppliers, effectively target
participants. PADI runs a project called AWARE (Aquatic World
Awareness, Responsibility and Education) which runs educational
programmes in the UK targeted at divers, snorkellers and water
Diving areas are usually accessed by motorised
craft. The size of the craft can vary with small craft launched
from public access points and larger craft from moorings.
Known access points to the water can be good
locations for promoting environmental information to this group.
The main targeted publications for this activity
are Diver and Scuba World with circulations of 52,300 and 22,000
respectively. Other important publications include Sport Diver
and Scuba World.
Education programmes run in conjunction with
user magazines can raise awareness of marine environmental issues
and management schemes.
This activity has a wide range of participants
including the very young and very old and is undertaken by both
men and women.
Tuition is not necessary to gain the skills
required for the activity.
Many sub aqua clubs have junior and snorkelling
sections. However, snorkelling activities which are undertaken
outside of a club environment do not have a representative body.
There is no publication focusing on this activity.
Tourist information centres, coastal tourist
attractions, equipment suppliers and areas where this activity
is commonly undertaken are likely to be the only means of targeting
environmental information at snorkelling participants.