Characteristics and the potential for raising awareness amongst
Walking, hiking and dog walking are popular
activities amongst all sections of society.
Hikers tend to be younger and from a more affluent
background with a long term interest in outdoor activities.
They tend to have an awareness of environmental issues connected
with their activity.
Environmental awareness raising programmes
run in conjunction with outdoor equipment suppliers are likely
to be an effective method of targeting participants as these
organisations have direct contact with the end users and are
often considered a credible source of information.
The majority of participants are unlikely to
be associated with local clubs and/or the national representative
Voluntary management measures and education
programmes developed in conjunction with clubs will reach a
relatively small proportion of walkers..
Known access points to popular walking areas
or commonly used car parks can be good locations for promoting
environmental information to non-affiliated participants. In
particular, appropriate signs detailing area features can be
The activities tend to be family orientated.
Information targeted at children, as well as
encouraging responsibility from an early age, is likely also
to reach other family members.
Main targeted publications for these activities
are Country Life and Country Living with circulations of 42,600
and 180,300 respectively.
The former regularly carry extensive articles
on environmental issues