Characteristics and management issues
Horse riding is a predominantly young, female
orientated activity (3:1 female). 1.3 million riders are under
21 years and 43% of all adult riders are in the age bracket
This recreational activity can be divided into
two main groups: owner riders and those who ride through local
trekking or horse clubs. The former are likely to ride alone
or in pairs. The latter are likely to ride in larger groups.
Voluntary management measures and education
programmes developed in conjunction with clubs and equipment
suppliers will have a good chance of succeeding.
Most riders will undergo some tuition when
first starting the activity. 15% of participants have achieved
Foundation level, 40% Participation level: 40% Performance level
and 5% Excellence
Environmental information provided by trainers
is likely to be effective in reaching target audience.
Main targeted publications for this activity
are Gallop, Horse and Pony and Horse and Rider with circulations
of 100,000, 58,500 and 38,000 respectively.
Education programmes run in conjunction with user magazines
can raise awareness of marine environmental issues and management