Characteristics and management issues
Bird watching is common in two age groups.
Both young and older people are well represented in RSPB membership
but people of middle ages are less involved in bird watching
They are likely to be members of the national
representative organisation of the activity, the Royal Society
for the Protection of Birds, which represents an estimated 50%
of ornithologists or bird watchers.
Codes of practice, information programmes and
interpretative signing developed by the RSPB and other bodies
such as the Wildfowl and Wetlands Trust are already well developed
and generally adhered to by participants.
Participants will tend to have a keen awareness
of environmental issues.
Main targeted publications for this activity
are Birdlife, an RSPB publication for younger members, and Wildfowl
and Wetlands, with circulations of 77,000 and 34,000 respectively.
Birds is the central publication produced by the RSPB and is
circulated to the majority of its membership.
Both publications carry extensive news items
and features on environmental issues.